Connect, Automate and Sync leads and contacts with the Adobe suite of tools

Adobe Campaign is a marketing automation tool designed to help you create more personalized customers journeys and distribute your campaigns through multiple marketing channels. Adobe Campaign enables you to simplify and manage your campaigns, by keeping under control your marketing performances from just one platform.

With Adobe Campaign, you can easily create and send customized emails for your leads and increase the conversion rates of your campaigns thanks to the automation rules. One of the most important features of Adobe-campaign platform, is the one that allows you to manage your customers informations. The home page of Adobe-campaign, in fact, provides you to easily access to the “integrated customer profile”, a tool that gives you a single marketing view of your customer.

Thanks to this tool, you’ll be able to identify the buyer persona, leveraging the information you have about online and offline behaviors, purchases and much more. Then, with Adobe campaign you can implement many different email marketing strategies, from classic drip email sequences to dynamic campaigns.

Woodpecker.co automates sending emails and follow-ups.

B2B companies use Woodpecker to directly contact hand-picked decision makers as their prospective clients. Connect your email account and have your email sequences sent automatically in a way that you would send them yourself.

The platform tracks how many prospects opened an email, the amount of link clicks and how many replies, whether positive, negative or neutral, they received in return.