Streamline your data management process with the CarGurus + Instagram Custom Audiences integration

CarGurus is an automotive search and shopping site that allows users to compare local listings for new and used cars and contact sellers.

CarGurus uses algorithms to analyze and compare prices and characteristics of cars for sale and thanks to this, users can search for specific cars in their area and compare the lists by price, features, and reputation of the dealership.

CarGurus offers a discussion platform for car enthusiasts and automotive experts, who present questions, provide information, collect and share information and provide reviews.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.