Streamline your data management process with the Carsales + Instagram Custom Audiences integration

Carsales.com Ltd is the largest online automotive, motorcycle and marine classified business in Australia. Carsales allows car dealers to attract Australians customers interested in buying cars, motorcycles, trucks, caravans, and boats than any other classified group of websites. Together with its subsidiaries employing over 600 people in Australia, Carsales develops world-leading technology and advertising solutions that drive its business around the world. carsales.com Ltd has operations across the Asia Pacific region and has interests in leading online automotive classified businesses in Brazil, South Korea, Malaysia, Indonesia, Thailand, and Mexico.

The carsales.com.au vision is to provide a smooth car buying and selling journey for all Australians. At carsales, everything we do from product development to marketing & communications aims to empower customers and give them greater confidence when it comes to trading cars – regardless of how much they know about cars or how engaged they might be in the process.

Products & Services: the product portfolio of Carsales, continues to expand and diversify, allowing to grow with the evolving needs of customers and provide support during every step of their journey. Research: the research option provides detailed specifications and features for almost any car available in Australia. Compare Cars: Carsales allows users compare the specifications and features of as many cars, side by side.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.