Streamline your data management process with the Crowdcast + Instagram Custom Audiences integration

Crowdcast is a live video platform designed to collect with your audience through webinars, interviews, summits and more. Most webinar platforms don’t have a separate question section; you have to root through comments to see specific questions that attendees have asked throughout the live stream. Not only does Crowdcast have a separate question section, but it allows attendees to ask questions ahead of time, vote on questions, and see each question on the screen as it’s being answered.

With Crowdcast you can easily create Polls to interact with your audience and turn the webinar into a 2-way conversation. They gauge the interest of your audience on certain topics and require less of people than leaving questions and comments. You can set up polls ahead of time so attendees can begin answering the questions after they register, or you can create a poll while your webinar is live and ask attendees to weigh in with their feedback. Crowdcast also makes it easy for attendees to leave feedback and interact with each other in the Comment section on the right side of the window. And, because it’s separate from the Questions & Topics section, you can minimize the comment section as you’re hosting to cut back on distractions.

Crowdcast not only allows you to include a button for your call-to-action, but it places the button front and center on the screen. By placing the call-to-action in a prominent place, you’re able to call attention to it and easily point your audience to a sales page or link to another helpful resource. Whether you’re offering a new product or you’re sharing helpful information, you often want to include a call-to-action somewhere in your webinar window and direct your viewers to another page.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.