Generate more leads with the Cubrid + IBM Marketing Cloud integration

CUBRID is engineered as a completely free, open-source relational database management engine, with built-in enterprise-grade features. CUBIRD provides unique powerful features, such as object-oriented database elements relations, data sharing, a native middleware broker, high-performance data caching, customizable and extendible globalization support.

Not the least, it provides a high level of SQL compatibility with MySQL and other known databases. It has a convenient and intuitive Graphical User Interface (GUI) and provides powerful tools to manage the databases, brokers, execute queries and view their results, and many more.

CUBRID is open-source and this mean that you may freely use it, improve it and distribute it. Feel free to add your own tools and drivers or request new ones for your requirements : the community may already have an answer for you or maybe the core development team may include it into the roadmap.

Lead management and mobile engagement solutions are two of the main features offered by IBM Marketing Cloud, along with the functionality of email marketing and marketing automation.

IBM Marketing Cloud provides cross-channel experiences for e-mail, mobile and web, uses customer data frequently and keeps its customers updated with analytical insights. These customer data are used to forge strong ties with customers who ultimately translate into increased ROI. In addition, it offers acquisition of leads, lead scoring, email marketing, nutritional marketing and lead transfer.

IBM Marketing Cloud can be integrated with other CRMs such as Microsoft Dynamic CRM and Marketing Solutions. These integrations are used to increase functionality and achieve better results. These add-ups in the original software help customers make strategic decisions and make the software a success.