Generate more leads with the Database + AdRoll integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

AdRoll is a digital marketing technology platform specializing in retargeting that aims to convert window buyers into buyers of your product or service on your site.

Being the most widespread retargeting solution, AdRoll uses various platforms such as web, mobile and even social media using advanced tools to achieve results.

The goal of AdRoll is to help marketers to collect, analyze and act on customer data to offer effective marketing campaigns. AdRoll is suitable for both small and large businesses as it helps them convert customer data into high-performance marketing.