Generate more leads with the Database + Automational integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Automational is an all-in-one marketing solution specifically designed for small businesses. The system offers marketing automation, email marketing, Web visitor tracking, tracking of opportunities and score of potential customers, and more.

The email marketing application contains a drag and drop editor who allows users to monitor the performance of email campaigns with embedded email statistics. With the Automation Builder tool, users can choose from predefined templates and create "drip marketing" campaigns or consolidate sales campaigns, customer loyalty and retention campaigns, and more.

Automational offers a social discovery application that can identify the social identity of a contact using only an email address. With the Web Intelligence feature, a user can monitor when a person visits a site and can determine from which organization he is browsing. The software integrates with Gmail, Outlook and Office 365 and offers mobile apps so that they can be accessed from mobile devices.