Generate more leads with the Database + Bluecore integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Bluecore is a cross-channel retail-marketing platform specialized in email marketing. Bluecore is reinventing the way retailers communicate with buyers.

Bluecore's exclusive ability to match customer data with product updates in real time allows brands to create intelligent campaigns that cover all programs and email channels.

As an additional feature, by linking data information, the Bluecore AI-based decision engine determines the timing and content of the next best campaign to complement individual buyers, determining relevance to buyers and increasing revenue for brands.