Generate more leads with the Database + Blueshift integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Blueshift is the main AI-First Customer Data Platform for B2C marketers. Using the power of real-time segmentation and dynamic content customization, Blueshift enables marketers to automate segment marketing into one across multiple channels, including email, push notifications, Facebook and SMS.

Blueshift, based in San Francisco, is a leader in the AI-based marketing industry. Using the patented technology, the Blueshift AI allows marketing professionals from companies like LendingTree, Udacity, IAC, and BBC to activate customer data and initiate one-to-one engagement on each channel.

The recent innovations of Blueshift in AI-Powered Marketing include a new generation solution that allows marketers to offer content-rich and personalized customer involvement.