Generate more leads with the Database + Informz integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Informz is an email marketing and marketing automation solution, suitable for associations and nonprofits organizations. The advanced email marketing system provided by Informz allow you to design and send your email campaigns with no need of technical skills or HTML code knowledge, thanks to the built-in drag and drop builder. It also allows you to optimize your email messages for mobile devices.

More than 30 email templates are available to be customized, in order to perfectly suit your brand. You can also use dynamic tags to personalize the message for each subscriber. Informz will track your email campaigns and generate advanced stats and real-time insights, including opens, bounces, social sharings and engagement rates.

Thanks to its automation features, you can automate steps and activities, from welcome emails to nurturing, renewal, win-back and re-engagement activities, getting a complete overview of the entire campaign. In addition, you can also define your targeting personas and prioritize them thanks to a built-in lead scoring system. You can also get a huge number of details, metrics and data about your contacts’ behaviors. Informz also provides a complete a Social Management tool, called “Socializer”. It allows you to schedule posts in a bulk way, get performances data, identify trends, engage with your followers and monitor the sentiment.