Generate more leads with the Database + Localytics integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Localytics is a mobile engagement platform for mobile and web apps. The Localytics platform is used in over 37,000 apps on over 2.7 billion devices from companies like ESPN, Fox and The New York Times.

Localytics allows companies the information and tools they need to improve their acquisition, engagement and storage efforts for mobile apps.

Localytics uses all the data surrounding users to offer highly targeted and personalized engagement campaigns, including push and in-app messages. Furthermore, Localytics uses performance data to measure and optimize these efforts towards the metrics that companies carry out.