Generate more leads with the Database + Looker integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Looker is a cloud-based Business Intelligence (BI) platform designed to explore and analyze data. The solution allows companies to acquire and analyze data from multiple sources and make data-driven decisions.

Looker offers corporate teams the ability to analyze supply chains, digitally market, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view the source" to understand how the data they are viewing is manipulated. Dashboards allow you to present data and insights using customizable graphs, charts, and reports.

With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.