Generate more leads with the Database + Retention Science integration

A database is an organized collection of structured information or data, generally stored electronically in a computer system.

An essential benefit of using databases is the security of having control from a database management system (DBMS). Together, the data and the DBMS and the applications associated with them are referred to as database systems, often abbreviated to databases only.

The data within the most common types of databases in operation today is typically modeled in rows and columns in a series of tables to make data processing and querying efficient. The data can, therefore, be easily accessed, managed, modified, updated, checked, and organized. Most databases use structured query language (SQL) to write and query data, which is undoubtedly an excellent reason to use this technology.

Retention Science Inc. operates an automated SaaS marketing platform that allows users to profile and predict customer behavior and send the right message at the right time.

It focuses on retention marketing. The company enables clients to profile and predict customer behavior by analyzing behavioral, transactional, and demographic data; and keep their customers engaged and purchasing by delivering relevant and timely messaging.

Retention Science also enables clients to build customer advocacy by understanding and delivering what their customers want; send targeted multi-channel marketing campaigns via email, onsite displays, mobiles, points of purchase, call centers, and other channels to relevant, engaging, and convertible customers; and deliver targeted incentives relevant to customers based on their behavior, loyalty, and likelihood to purchase.