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What is Exact Target (Salesforce® Marketing Cloud)
Exact Target - Salesforce Marketing Cloud, is a powerful 1-to-1 marketing platform. This platform uses the most advanced information technologies, to help business owners increase their revenue focusing on their customers’ needs and desires.
Benefits of using Exact Target (Salesforce® Marketing Cloud)
Exact Target - Salesforce Marketing Cloud lets you acquire more customers and engage them, building strong relationships between your brand and your prospects and clients. You can create and manage email marketing campaigns that work. Instead of sending standard emails, you can automate and customize almost every aspect of your email marketing. The marketing automation allows you to identify your customers’ behaviors and preferences, based on how they respond to your campaigns. Moreover, by integrating Exact Target - Salesforce Marketing Cloud with the other Salesforce’s tools, you can coordinate your marketing activities to the other social media.
Why should I use Exact Target (Salesforce® Marketing Cloud)
The automation capability enables you to differentiate your customers’ journey, by sending the most relevant message to each one of them. This allows you to increase conversions and sales. Every marketing activity can be tracked and analyze, in order to find out what works and what not. By doing so, you’ll be able to improve your marketing and achieve your goals faster.
What is Marketo
Marketo is a powerful, Best-in-Class marketing automation software that helps companies improve their businesses, building a strong engagement with customers and leads. Marketo has an impressive and advanced features set designed for companies of any size.
Benefits of using Marketo
Marketo enables you to manage your leads efficiently, by attracting new potential clients, covert them into subscribers and nurture them. Marketo sales insight With marketo sales insight you have under control your entire sales process. Thanks to this feature, you are able to optimize your funnel to make more sales. Email Marketing tools Marketo’s email marketing solution helps you build a strong and long-lasting relationship with your leads and customers. Thanks to marketing automation.
Why should I use Marketo
Marketo allows you to automatically create many segments within your list, which correspond to different email marketing campaigns. Thanks to marketing automation, you’ll be able to send more relevant content and offers to your leads and clients. Marketo social marketing Marketo enables you to integrate and manage your preferred social media channels within your marketing strategy, which allows you to increase the engagement of your audience on social media.
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