Does Facebook Instant Articles Forms integrate with Facebook Conversions API? Yes, thanks to our tool! LeadsBridge is a reliable integrations platform that supports you with 380 integrations. Start now connecting Facebook Instant Articles Forms and Facebook Conversions API
What is Facebook Instant Articles Forms
Instant Articles is a mobile publishing format specifically designed for mobile devices, that enables you to promote contents and articles on the Facebook Platform, without redirecting your audience to a website or blog. Unlike blog posts or website pages, this format loads fast on the users’ devices and offer fast, interactive stories that engage people. Instant Articles’ contents can be imported directly from your CMS using a third party plugin like Atavist, Drupal or Wordpress.
Benefits of using Facebook Instant Articles Forms
However, promoting instant articles allows you to run retargeting campaigns on users who engaged with your content. In fact, those users can be automatically be grouped into a Custom Audience in order to create a second campaign that aims to raise your brand, make a front-end offer, etc.
Why should I use Facebook Instant Articles Forms
Instant Articles also can be also integrated with a call to action and pre-filled to collect users’ relevant data such as name, surname, email or telephone number, just to name a few. By doing so, you’ll be able to store your leads into a CSV file or sync them automatically with your CRM/email marketing software using LeadsBridge, in order to send instant welcome emails and improve the quality of your leads.
What is Facebook Conversions API
Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.
Benefits of using Facebook Conversions API
Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.
Why should I use Facebook Conversions API
Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.
Turner Automotive Group created campaigns to improve their marketing automation strategy. Thanks to LeadsBridge and Facebook, Turner Automotive Group was able to reduce the cost per lead by 95%