Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Flexie.io integration

Flexie CRM helps you connecting the dots along your entire customer journey, best for companies with big growth plans. Flexie CRM started as a generic solution for small and medium companies, which were challenged with the digital transformation of the economy, and as a result of their previous success in similar projects, they have created Flexie as a platform which would be adaptable in many industries.

Flexie CRM allows you to build workflows may come in handy in certain situations. For example, you may want to share a lead upon submitting the form only if he/she resides in Miami. Or you want to add 10 points to a lead upon opening your marketing email, but only if the lead came from your website. By adding AND and OR conditions, you can build complex workflows that match your requirements.

Moreover Flexie CRM lets you execute actions once an event is completed. For example, you can send a follow-up email once a lead opens a marketing email, or you can automatically add points to the lead when he/she submits a form. You can also have the workflow execute other actions such as sending sms/web and email notifications, adding task, notes, and much more.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.