Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Google Contacts integration

Google Contacts is a powerful tool that helps you organize, review and manage your contacts.

The main advantage of Google Contacts is that it allows the auto-complete function in other Google products, such as Gmail, Google Drive, and Google Calendar. Moreover, Google Contacts will enable you to manage all your contacts in one place, being able to create groups of contacts divided between customers, suppliers, leads, etc. Moreover, Google Contacts’ features include the ability to create personal mailing lists and quickly send messages or calendar invitations to the groups of people you contact more often.

Thanks to Google Contacts, you will always have all your contact information at hand, through the details that your contacts add to themselves in Google Contacts. If your connection changes his email, adds new photos, modifies personal information, and shares it all in his Google profile, you will have it automatically updated in your address book. Furthermore, if you are using Google Contacts within your company, you can add all-important contacts and their information to a list that all users with a corporate email address will automatically see, so you don't have to waste time searching the right email address anymore.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.