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What is Hotpads
HotPads is a map-based housing search engine, delivering the most meaningful and interactive housing search experience online. HotPads features rentals, homes for sale, foreclosures, vacation rentals, and hotels.
Benefits of using Hotpads
HotPads works to deliver as much relevant information to housing shoppers as possible during their search. It features demographic and housing heat maps that allow users to get quick snapshots of cities or neighborhoods. HotPads also maps points of interest like schools attendance zones, public transportation stops, and enables users to mark their own points of interest like "work" and "favorite cafe". Home shoppers also have the ability to hand-draw their own search right on the map with the Lasso tool and visualize area prices with the HotSpots tool.
Why should I use Hotpads
HotPads also features the first Buy vs. Rent search portal. Housing shoppers can browse both homes for sale and for rent at the same time based on the estimated monthly cost. Users can customize the mortgage variables to meet their unique situation. This allows housing shoppers to see exactly what they can afford to buy and what they can afford to rent, allowing them to make more informed housing decisions.
What is Instagram Custom Audiences
Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.
Benefits of using Instagram Custom Audiences
You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.
Why should I use Instagram Custom Audiences
Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.
Sync Instagram Custom Audiences
leads of Hotpads
The goal of Western Autogroup was to generate sales leads for 2017. Using LeadsBridge and Facebook Lead Ads, Western Autogroup was able to decrease the cost per lead up to -52%