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What is Infusionsoft
Infusionsoft is a leading marketing automation platform that allows you to increase your leads and manage your contacts base, with the goal of growing your sales volume. Infusionsoft was designed as a small business CRM, sales and marketing automation software, yet it is widely used by companies of any size.
Benefits of using Infusionsoft
First of all, Infusionsoft allows you to acquire more leads in different ways. You can upload a list of contacts manually, or create opt-in forms that will be included on your website, blog or landing pages, in order to get more leads. Moreover, you can integrate Infusionsoft with other online platforms that you use to generate leads online. By doing so, the contacts will start receiving your email follow ups and newsletters.
Why should I use Infusionsoft
With Infusionsoft, you can assign tags to your leads, in order to identify their preferences and behaviors. When you tag a contact with Infusionsoft, you collect crucial information about your leads that you can use to send more specific offers and more relevant messages, which generally increases conversion rates.
What is SendGrid
SendGrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. This tool manages all of the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services and real time analytics. The goal of this software is to make it as easy as possible to add reliable, scalable email to your application so that you can focus on building the core features of your product.
Benefits of using SendGrid
SendGrid is for anyone that needs to send email, whether it’s transactional email or marketing emails and campaigns. We all send billions of emails each month, so thanks to this tool you can handle your email regardless of volume. With SendGrid it’s possible to warm up an IP - which is a process of gradually increasing sending volume over a period of time to establish a reputation as a legitimate sender from the perspective of ISPs (Internet Service Providers). This process is performed when you have a dedicated IP that needs to develop a good reputation to ensure email deliverability.
Why should I use SendGrid
SendGrid has Two Factor Authentication that customers can add a layer of defense, in case their passwords get compromised. When enabled, 2-Factor Authentication prompts users for their usual username and password, as well as a one-time authentication code sent to their mobile device. Two Factor Authentication makes it harder for people who shouldn’t have access to your account to gain access to your account information.
LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.
Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over +370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.
The goal of the Hyperbits campaigns was to create interest in the brand and products through lead magnets. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to improve their ROI up to 255%