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What is Intercom
Intercom is a Customer Messaging Platform designed to improve communication between businesses and their clients. Intercom enables you to improve your entire marketing with a wide range of tools that allow you to manage the relationship with your prospects.
Benefits of using Intercom
Intercom offers a new way to acquire, engage and retain customers and is great for sales, marketing, and support teams to connect and communicate better with customers and help the company grow faster, so this is a reason why it is handy to use Intercom. But that's not all because Intercom gives you the ability to segment your users based on the actions they take and create live segments based on them, providing you with the tools and data you need to acquire and engage your customers more effectively and efficiently.
Why should I use Intercom
With Intercom you can easily onboard and upsell your customers with email marketing campaigns, in-app messages and push messages. Intercom lets you set your marketing goals and track your results. The in-build analysis tools allow you to track your campaigns and optimize your marketing.
What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.