Automatically create audiences from Zoho Campaigns with the Facebook Custom Audiences integration

Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

Facebook Custom Audiences are an ad targeting option that allows you to reach a defined group of users with your ads. By targeting a Custom Audience, advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

The Facebook Custom Audiences allows you to reach and reconnect with customers you already know through Facebook Ads. A personalized audience is a list, or group, created by Facebook, based on people who have previously shown interest in your website, company, product, app or services.

With Facebook Custom Audiences it is also possible to create a Facebook Custom Audiences of people uploading a customer list (CSV file). By doing so, businesses can reach their leads and clients while they are browsing on Facebook, in order to run a nurturing campaign and offers, with the aim to increase their customers' lifetime value.