Automatically sync your leads with the LinkedIn Lead Gen Forms + TikTok Custom Audiences integration

LinkedIn Lead Gen Forms is a solution that helps you drive high-quality leads from your Sponsored Content campaigns on Linkedin. These ads are particularly useful thanks to a design optimized for mobile devices. According to LinkedIn, 80% of involvement with sponsored content takes place on mobile devices. This creates a barrier when it comes to lead generation, because many users will not take the time to fill out a form.

This tool is handy to use because LinkedIn Lead Gen Forms allows you to acquire quality leads using pre-filled forms with LinkedIn profile data. This presents new opportunities to grow your lead generation strategy.

Being able to request more information from our leads, without drastically lowering the conversion rate, is undoubtedly a good reason to use LinkedIn Lead Gen Forms. This LinkedIn Lead Gen Forms feature gives you the ability to collect more data without damaging conversions, but also to choose which type of information to manage and create advertising campaigns accordingly. Furthermore, with the Lead Gen LinkedIn modules, the modules are automatically filled with information in users' LinkedIn profiles, thus eliminating the extra work that the user had to do manually. For example, if you want to run an ad on LinkedIn promoting a free download from your website, every user who clicks on that ad will see the Lead Gen module. For example, if you want to run an ad on LinkedIn promoting a free download from your site Web, every user who clicks on that ad will see the Lead Gen module.

TikTok Custom Audiences are an ad targeting option that allows you to reach users who already know your business or have engaged with it. You can create a group of personalized audiences on TikTok, based on people who have previously interacted with your website, or shown interest in your product, app, or services.

The TikTok Custom Audiences allows you to reconnect with leads or customers you already know through TikTok Ads. By targeting the right audience on TikTok, you can improve your remarketing strategy and start running more effective campaigns on TikTok. Thanks to TikTok Custom Audiences you can increase your following, improve app engagement, or create TikTok lookalike audiences.

With TikTok Custom Audiences you can create a personalized audience on TikTok from your customer list, from users who have interacted with your app or website, or select people who have engaged with your TikTok Lead ads and contents across all of TikTok ads' family of apps. By doing so, you can reach your leads and clients while they are browsing on TikTok, and start running offers, nurturing, and remarketing campaigns to increase your customers' lifetime value.