Automatically measure the offline impact of your campaigns with Facebook Offline Conversions + Mailer Lite integration

Mailer Lite is an affordable email marketing software specifically designed for small businesses. The platform gives you everything you need to increase your contact’s base and make more sales, by creating high converting email marketing campaigns.

With Mailer Lite you can increase your subscribers by creating beautifully designed landing pages. The easy drag & drop builder enables you to generate new leads quickly and without stress. Mailer Lite allows you to convert more visitors into leads. Take the most out of your website traffic with pop-up windows. When sending a newsletter, it’s very important to engage your audience with great content and good design.

Moreover, you can easily design your own newsletter with the exclusive drag & drop editor. Your subscribers want to feel special…and of course, they are. With Mailer Lite you can personalize your customers’ journey and create exclusive offers triggered by their behavior. Marketing automation allows you to send most relevant emails for your audience, in order to make the right offer for the right people and increase conversions and sales.

Facebook Offline Conversions is a tracking tool that enables you to measure the effectiveness of your Facebook Campaigns, also if your sales funnel requires multiple, offline events.

By tracking Facebook Offline Conversions, you understand which ads generate the most sales. You can resize your campaigns with this information. This Benefit is particularly crucial if your campaigns promote products that you can sell offline as physical goods, such as cars, homes, consulting.

Because with Facebook Offline Conversions, you can easily monitor your online sales. No matter where people have seen your ad, Facebook will be able to match the data stored on the CRM after the purchase to track them. In this way, you will be able to distinguish between customers who have made purchases online and those who have purchased them in the store.