Generate more leads with the Microsoft SQL Server + AutopilotHQ integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Autopilot is a self-service, multi-channel marketing solution, which helps you create and automate your customer journeys. Thanks to its easy interface and a highly personalizable marketing automation, Autopilot is one of the leading tools for email marketing and customer relationship management. Autopilots, in fact, allows you to: Understand where your leads come from By syncing Autopilot HQ with your favorite marketing tools, you can acquire new leads and understand EXACTLY where they come from (web forms, apps, etc.). By doing so, your customers can start a personalized journey that drives them through your pipeline.

Nurture and reactivate your leads After the leads subscribed to your list, Autopilot HQ allows you to engage them with automated follow ups. Moreover, with Autopilot HQ you can segmentate your lists to take the most out of your marketing activity. Improve loyalty and sales Depending on how they respond to the journey, you can run personalized campaigns to your customers and leads, in order to improve their lifetime value.

You can get feedback, offer webinars, trainings, in-app updates and much more. Optimize your marketing The self-hosted tracking system allows you to analyze the performance of your campaigns and get insight into which messages convert, how journeys are trending, and what’s driving more sales. By doing so, you can optimize your marketing and define the best strategies for your needs.