Generate more leads with the Microsoft SQL Server + CleverTap integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

CleverTap is a customer lifecycle management platform and engagement platform to drive long-term conservation and growth. CleverTap operates from San Francisco, New York, London, Singapore, Mumbai, and Bengaluru.

CleverTap is a powerful mobile marketing solution that brings together user data from online and offline channels on a centralized platform. Every day, thousands of brands use the CleverTap machine learning models to create strategies for engaging differentiated customers that help marketers drive omnichannel growth.

Because, thanks to CleverTap you will be able to build up valuable customer relationships using interactive, real-time insights that help create incredible customer experiences.