Generate more leads with the Microsoft SQL Server + Contactually integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Contactually is an easy to use CRM solution, suitable for lead generation purposes, with marketing automation and email marketing capabilities. It is recommended for small and midsized business as well as for freelancers. Contactually is strongly focused on discovering who are the best opportunities for your business. For this purpose, Contactually provides tools to grow and nurture the relationships with your leads and customers.

Connecting your inbox with the CRM, Contactually will help you to send the right message to the right person at the right time. Once you’ve uploaded your entire contacts database, you can organize it splitting up your main list, based on the value that each relationship has for your business. To do this, you can use the “Buckets”, a sort of funnels that you can use to organize your contacts. At this point, you can set up some reminders that will notify you when it’s time to get in touch with people contained into a bucket.

The Email Marketing system provided by Contactually is called “Scalemail”. It allows you to send bulk emails, customizing each messages to suit your needs and stay top of mind. A great feature offered by “Scalemail” is an option that allows you to select fading away contacts in a bulk, in order to reconnect and re-engage with them. Obviously, you can also select an entire bucket. Contactually also provides dozens of customizable email templates, in order to give your email a professional and stunning look, optimizing them for mobile devices as well.