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What is Microsoft SQL Server
Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.
Benefits of using Microsoft SQL Server
Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.
Why should I use Microsoft SQL Server
The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.
What is dotmailer
Dotmailer is an EASY email marketing platform for online marketer and merchants.
Benefits of using dotmailer
The platform allows you to create fully responsive and beautiful email marketing campaigns effortlessly, thanks to its easy-to-use editor that lets you design your emails with a simple drag-and-drop system. Dotmailer enables you to easily split test your email marketing campaigns. By doing so, you’ll be able to discover which emails work best and increase your marketing results. Nurture your leads with follow up messages and define your buyer persona, based on what they do. Create a unique customer journey for your prospects, in order to increase their lifetime value.
Why should I use dotmailer
With dotmailer you can automate your email marketing campaigns and address your audience with the right marketing message. In fact, the marketing automation tool gives you an instant overview of your email campaigns, which can vary based on customer behavior, date, event, lead score or segmentation rule. With dotmailer you can extend your email marketing campaigns’ reach with SMS and other apps.