Generate more leads with the Microsoft SQL Server + Leanplum integration

Microsoft SQL Server is a relational database management system, or RDBMS, that supports the impact of transaction operations, business intelligence and analytics in corporate IT environments. It is one of the three market-leading database technologies, along with Oracle Database and IBM DB2. Like another RDBMS software, Microsoft SQL Server is based on SQL, a database standardized programming database and querying the data they contain. SQL Server is linked to a Transact-SQL (T-SQL), a Microsoft SQL implementation that adds a series of programming extensions that are proprietary to the standard language.

Security & Compliance: Protect data at rest and in motion with a database that has the least vulnerabilities of any major platform for six years running in the NIST vulnerabilities database. Security innovations in SQL Server 2017 help secure data for mission-critical workloads with a layers of protection security approach, adding Always Encrypted technology along with row-level security, dynamic data masking, transparent data encryption (TDE), and robust auditing.

The business intelligence helps you scale your business intelligence models, enrich your data, and ensure quality and accuracy with a complete BI solution. SQL Server Analysis Services help you build comprehensive, enterprise-scale analytic solutions benefiting from the lightning-fast performance of in-memory built into the tabular model. You can build intelligent applications with SQL Server Machine Learning Services using R and Python. Move beyond reactive and into predictive and prescriptive analytics by performing advanced analytics directly within the database. By using multi-threading and massively parallel processing, you’ll gain insights faster than using open source R and Python alone.

Leanplum is a mobile engagement platform that provides cross-channel messaging and app optimization in a single solution. Leanplum helps farsighted brands like Grab, Tinder, and Tesco to meet the real-time needs of their customers.

By transforming data into an understanding of users' needs and desires, Leanplum offers timely, tested and relevant unified experiences, building customer loyalty that drives business growth. Founded in San Francisco, Leanplum has offices in North America, Europe, and Asia.

Because brands rely on Leanplum to help them organize multi-channel campaigns, from messaging to in-app experience, all from a single integrated platform.