Generate more leads with the Moosend + ActiveDEMAND integration

Moosend is an email marketing solution that comes with a series of advanced tools for sending great newsletter, manage contact lists and monitor the campaign performances. Its user-friendly responsive visual editor (which allows you to design an email that perfectly works on mobile devices too) is enhanced by automation features, for an easy visual workflow setup that also includes conditionals steps and pre-configured actions. Once you have configured your automated workflow, Moosend will send triggered email messages, based on subscribers’ behaviors (including shopping cart abandonment), in order to send the right email to the right person at the right time.

One of the most interesting features provided by Moosend is the real time tracking, that allows you to to get advanced analytics for your email marketing campaigns in real time. The Moosend Analytics includes CTR (for each link included into the email messages), receivers’ client, devices and location and advanced stats for each subscriber. Moosend also provides transactional emails service, API and SMTP integrations, and integrations with several services and platforms such as Salesforce, MailChimp, Woocommerce and Optimonk (for lead generation purposes). Its user-friendly responsive visual editor (which allows you to design an email that perfectly works on mobile devices too) is enhanced by automation features, for an easy visual workflow setup that also includes conditionals steps and pre-configured actions.

Once you have configured your automated workflow, Moosend will send triggered email messages, based on subscribers’ behaviors (including shopping cart abandonment), in order to send the right email to the right person at the right time. One of the most interesting features provided by Moosend is the real time tracking, that allows you to to get advanced analytics for your email marketing campaigns in real time. The Moosend Analytics includes CTR (for each link included into the email messages), receivers’ client, devices and location and advanced stats for each subscriber. Moosend also provides transactional emails service, API and SMTP integrations, and integrate several services and platforms such as Salesforce, MailChimp, Woocommerce and Optimonk (for lead generation purposes).

ActiveDemand is a marketing automation tool that you can integrate with your CRM in order to align your sales and marketing activity. ActiveDemand allows businesses of any size to deliver their collected leads to CRMs, together with historical information and crucial data that sales teams can leverage to make more sales. With ActiveDemand you can segmentate your audience and identify the right strategies to convert a lead into customer.

Thanks to an easy and configurable lead scoring, ActiveDemand lets you and your team understand the quality of your leads, allowing you to make better decisions, timely. ActiveDemand’s features are designed to take care of your customers during the entire sales process, and more. Once the client has been acquired, you can send the info back to marketing and further nurture and engage him/her, in order to increase the customers lifetime value.

ActiveDemand provides a transparent and intuitive analysis tool, that gives you an overview on all your marketing activities. Thanks to this, you’ll be able to easily understand what marketing campaigns are working and what needs to be improved.