Streamline your data management process with the oDASH + Oracle Eloqua integration

oDASH is an event management software designed to help event organizers and companies attract and engage an audience by allowing them to participate in user-organized events.

The oDASH platform comes with the tools and technology to help customers expand their reach to increase their target audience.

With oDASH, users are able to reach their target audience and provide them with materials, updates and more to exert influence and encourage them to participate in events.

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.