Streamline your data management process with the Olark + Criteo integration

Olark is an easy-to-use live chat software, very helpful to engage and support your customers and website visitors. It is one of the most common platforms for real-time chats, adopted by several businesses that want to increase sales, provide a better support experience and manage long-term relationships with their customers. Its intuitive and fresh design, together with a quite easy setup process, make Olark a platform suitable for small businesses too.

Olark allows you to easily connect with your customers, also getting useful information such as location, device used, number of visited pages on your website, most recently visited pages and so on. In this way, you can better identify your customers, provide them the best answers to their questions and turn leads/opportunities into deals.

Olark’s main goal is helping you to close more deals and improve your sales. For this purpose, Olark also provides a complete reporting system, that comes with a lot of analytics and insights, useful to monitor all the activities and optimize performances. The real-time monitoring system, allows you to your agent’s ratings, so you can better plan staffing decisions. One of the Olark’s mainstays is its integration list, which includes a lot of CRMs, Email Marketing software and Ecommerce platforms, such as HubSpot, Salesforce, Mailchimp, Shopify and BigCommerce.

Criteo is an advertising platform for Internet retailers to serve personalized, online display advertisements. Moreover, Criteo is studied for retail e-commerce websites.

Thanks to the state-of-the-art machine learning algorithm system, Criteo provides highly targeted, real-time, and predictive product recommendations. Thanks to these algorithms, the individual interests of consumers and their intention to buy are analyzed using intelligent algorithms. In this way, it will always be possible to use Criteo's personalized retargeting to make consumers display product ads tailored to them.

The creative consumer tracking tactics used by Criteo involve the creation of personalized banners for potential consumers who have left the website without any purchase. This technique allows relevant advertising to be shown to consumers.