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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Act! CRM
Act! CRM is a Customer Relationships Management software that offers a fully flexible platform, suitable for all business needs. The user-friendly interface makes this CRM a great solution for beginners and individuals too. It is used by freelance, small businesses and sales team that would like to use an all-in-one solution to manage relationships with their contacts and sales activities.
Benefits of using Act! CRM
Get a complete overview about your customers’ needs, interests and behaviors can be tough. Act! CRM is strongly focused on customers and contacts management. It organizes all the information about your contacts, in order to avoid loss of data and help you to better know your audience, build stronger relationships and close more deals.
Why should I use Act! CRM
Act! CRM keeps track of all the interactions between sales team and leads, prospects and customers, providing a contact list management system which includes segmentation and different deal stages. The built-in email marketing system allows you to send bulk targeted and tracked messages to your specific audiences. Thanks to its automation capabilities, you can schedule email messages, reminders, events and tasks. Act! CRM can be used online or you can install it on your own server through the “On Premise” version.
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