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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Appentive
Apptentive is customer feedback and analysis platform that help companies proactively engage customer segments, track customer sentiment, boost app ratings, drive downloads, and earn loyalty.
Benefits of using Appentive
Apptentive's offers 100 times more responsiveness to mobile consumers, in the right places and hours within your digital experience.
Why should I use Appentive
Apptentive helps companies improve app evaluations and proactively engage consumers, discovering new data to reveal common opinions, hidden problems and drive a better product roadmap. Furthermore, Appentive offers brands the opportunity to listen, engage and retain their customers through surveys, messages, and requests in an intelligent way.
R&R Sales needed to develop a clear strategy to collect high quality In–Market leads, tanks to LeadsBridge and Facebook Lead Ads R&R was able to improve the number of new leads per month up to +60