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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Doppler
Doppler Email Marketing is an email marketing and automation tool that allows you to manage your campaigns and reach your clients' inbox in an easy, fast and secure way.
Benefits of using Doppler
With Doppler Email Marketing, you can automate your shipments based on various criteria, use the free and customizable Templates that Doppler puts you in a position through a powerful Editor, viralize your posts in Social Networks and measure the impact of your actions in a few minutes. With Doppler Email Marketing you can create and send email campaigns, measure results and optimize your next shipments. It can be integrated with other tools, offers multiple features and customized plans.
Why should I use Doppler
With this software, you can save time and effort by scheduling your email automation campaigns. In fact, you can customize the delivery of your pieces based on the behavior of your subscribers or on a special date. Moreover Doppler Email Marketing allows you to send more than one email, by creating a sequence of shipments that start when you meet the criteria you have set, which dramatically improve your conversions and the ROI of your actions. Finally, Doppler Email Marketing allows you to create simple and double opt-in subscription forms, that can be fully customized according to your needs and place them on your website, on your destination page or on your blog.
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