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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Finalsite
Finalsite has brought web design and cutting-edge web software to leading schools, colleges, and independent organizations around the world.
Benefits of using Finalsite
Finalsite is another solid option when it comes to CRM software programs for higher education. Finalsite is focused on rationalizing the registration and enrollment process. The goal of Finalsite is for schools around the world to evaluate Finalsite's marketing and communication platform as an indispensable part of their daily success.
Why should I use Finalsite
Finalsite provides a robust tool that allows students to create a profile and send documents so that admissions specialists can make informed decisions about their recruitment efforts. However, you can choose to expand your skills by purchasing in the add-on marketplace.
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