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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is FireDrum
FireDrum is an email marketing software that provides scalable solutions to suit the needs of any businesses. You can choose between a do-it-yourself, managed or private label solution. WIth the first one, you can design, schedule and send bulk email messages by yourself. You can also split up your contacts list creating different segments based on your needs or subscribers’ interests and behaviors.
Benefits of using FireDrum
Thanks to a user-friendly visual editor and dozens of customizable templates, you can design your email campaigns giving them a professional look. Pricing plans differs on the amount of contacts that you want to import into FireDrum. Otherwise, you can also choose to pay for the number of email messages that you’d like to send. The “Managed” solution provided by FireDrum, allows you to let them manage your Email Marketing campaigns. A dedicated account manager will take care of your campaigns and you can save time that you usually spent for designing, testing and delivering an email marketing campaign.
Why should I use FireDrum
By the way, you can always cooperate actively with them to create your branded template. Through the “Private Label” solution, the FireDrum’s team of experts will develop a robust and unique email marketing system for your business, with a lot of customizable features and tools, in order to develop a solution that perfectly matches your needs. It also includes an advanced list management system.
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