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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is FunnelMaker
FunnelMaker is a cloud-based CRM software designed for companies of all sizes. FunnelMaker offers a user-friendly dashboard and helps in automatic sales tracking, email monitoring, and opportunity management.
Benefits of using FunnelMaker
FunnelMaker provides a pipeline management feature to help sales professionals track potential customers and capture customer activity data, and with FunnelMaker, users can access call transcriptions using the dashboard.
Why should I use FunnelMaker
FunnelMaker also boasts a predictive analytics feature that helps users evaluate campaign performance by analyzing customer actions, such as the number of open emails, page visits, and purchases.
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leads with Oracle Eloqua
leads with Oracle Eloqua
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%