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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Highrise CRM
Highrise CRM is a simple Customer Relationship Management tool designed to increase your business’ results easier and faster. Highrise CRM allows you to: Acquire more prospective clients You can connect Highrise CRM to any other lead source to increase your leads. By giving them tags and custom fields, you’ll be able to assign those leads to the proper follow up sequences, in order to customize their journey and increase your sales.
Benefits of using Highrise CRM
Assign tasks to team members Highrise’s easy interface allows you to skyrocket your team members’ productivity, by assigning them tasks and goals with just one click. Assign tasks to team members Skyrocket your team members’ productivity assigning them task and goals with one click. Manage follow-ups. Highrise enables you to follow up your leads and clients with the most relevant message for them. When leads are ready to talk with your sales reps, you can easily assign them to the right people in your team. Track leads’ activities.
Why should I use Highrise CRM
With Highrise CRM you get all the data you need about your marketing and sales processes. Such information are crucial for understanding where your productivity lacks and how to improve your results. Get reports on your leads and funnel Reporting tools allow you to get specific information and data you need to know for your business. By doing so, you’ll be able to manage the entire sales funnel, in order to identify which specific actions you can do to increase your customers lifetime value.
The goal of Amzul Foods was to create awareness around urban population in India. Using LeadsBridge and Facebook, Amzul has achieved 67% decrease in cost per lead, and 48% increase in ROI