Streamline your data management process with the Oracle Eloqua + iContact Pro integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

iContact Pro is a software designed for all types of companies that helps simplify marketing automation by making it cheaper. iContact Pro offers a range of advanced marketing capabilities, including tools for advanced email marketing, advanced segmentation, CRM functionality, task tracking, landing page creation, social publishing and tracking. Thanks to this features, businesses can connect with their audience and send them the most relevant content and offers, on autopilot.

iContact Pro brings automation into marketing operations through the multiple features it provides. The software deals with lead generation and lead scoring processes, which helps you identify the most engaged leads of your database. iContact Pro has been programmed through landing pages that you can easily create, in order to grow your subscribers with no efforts. In addition, it gives you the ability to choose HTML-based or template-based pages.

With iContact Pro you can manage your email campaigns in a timely and simple way. It offers A / B test tools to grow your business with data-in-hand, as well as a message generator to meet your company's email marketing needs. It comes with list management tools for easy management of client IDs.