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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is iContact Pro
iContact Pro is a software designed for all types of companies that helps simplify marketing automation by making it cheaper. iContact Pro offers a range of advanced marketing capabilities, including tools for advanced email marketing, advanced segmentation, CRM functionality, task tracking, landing page creation, social publishing and tracking. Thanks to this features, businesses can connect with their audience and send them the most relevant content and offers, on autopilot.
Benefits of using iContact Pro
iContact Pro brings automation into marketing operations through the multiple features it provides. The software deals with lead generation and lead scoring processes, which helps you identify the most engaged leads of your database. iContact Pro has been programmed through landing pages that you can easily create, in order to grow your subscribers with no efforts. In addition, it gives you the ability to choose HTML-based or template-based pages.
Why should I use iContact Pro
With iContact Pro you can manage your email campaigns in a timely and simple way. It offers A / B test tools to grow your business with data-in-hand, as well as a message generator to meet your company's email marketing needs. It comes with list management tools for easy management of client IDs.
Create new iContact Pro leads
with Pardot
Update iContact Pro leads
with Pardot