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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is iContact
iContact is an award-winning email and marketing automation software for marketers and business owner. iContact’s tools make it much easier to manage your leads, increase conversions and grow your sales volume. iContact is easy to use iContact enables you to take the most out of your mailing lists, without getting crazy with techy stuff.
Benefits of using iContact
You can grow your contact base with landing pages iContact allows you to increase your subscribers and contact base. Create beautifully designed and high converting landing page, effortlessly. Follow up your leads with autoresponders and newsletters. Marketing Automations and Easy Workflow creation. With iContact you can easily create the most advanced workflows, in the order to increase conversions and sales. Marketing automations, Behavioral targeting and other advanced tools will allow you to address your audience with the most relevant message for them, creating customized journey to increase your sales volume.
Why should I use iContact
Moreover, you can use the Social media integrations in order to expand your marketing on social media. Intuitive reporting — all in a single platform iContact lets you track your marketing activity and improve your business’ perfordmances, thanks to an intuitive, in-built reporting tool that allows you to take under control your entire sales process.
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