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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is iContact
iContact is an award-winning email and marketing automation software for marketers and business owner. iContact’s tools make it much easier to manage your leads, increase conversions and grow your sales volume. iContact is easy to use iContact enables you to take the most out of your mailing lists, without getting crazy with techy stuff.
Benefits of using iContact
You can grow your contact base with landing pages iContact allows you to increase your subscribers and contact base. Create beautifully designed and high converting landing page, effortlessly. Follow up your leads with autoresponders and newsletters. Marketing Automations and Easy Workflow creation. With iContact you can easily create the most advanced workflows, in the order to increase conversions and sales. Marketing automations, Behavioral targeting and other advanced tools will allow you to address your audience with the most relevant message for them, creating customized journey to increase your sales volume.
Why should I use iContact
Moreover, you can use the Social media integrations in order to expand your marketing on social media. Intuitive reporting — all in a single platform iContact lets you track your marketing activity and improve your business’ perfordmances, thanks to an intuitive, in-built reporting tool that allows you to take under control your entire sales process.
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