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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Infor CRM
Infor CRM is a CRM software that offers a customer relationship management system and provides complete functionality for managing sales, marketing, customer support, and information throughout the company. Infor CRM is studied for small and medium-sized businesses, and mid-range organizations.
Benefits of using Infor CRM
The main feature of Infor CRM is certainly the automation of the sales force, but its capabilities also extend to marketing automation, campaign management, workflow automation, customer support, and assistance.
Why should I use Infor CRM
Besides, Infor CRM offers multiple deployment options, including local, cloud and hybrid environments with nominated, simultaneous, flexible and available subscription licenses. Last but not least, this solution works on Microsoft SQL and Oracle database servers.
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