Streamline your data management process with the Oracle Eloqua + Iterable integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Iterable is an innovative marketing tool featured in Forbes, The Wall Street Journal, TechCrunch, and VentureBeat. Thanks to its seamless user interface for personalized messaging, Iterable helps you grow your business through a multichannel marketing approach. Iterable, in fact, is specifically designed to engage users through multiple channels and well-structured communication. It lets you design multiple campaigns in a way that would otherwise eat up all your budget and time.

Modern digital marketers love to work with Iterable because it allows them to achieve their marketing goals while observing the budget constraints. Due to the benefits Iterable provides, it is highly praised and sought after by today’s digital marketers. It allows you to select seamlessly between mobile push notification, SMS, and email based on what a customer does on your app, your site or in past campaigns.

The tool is also used to build complicated workflows in a matter of minutes without using any codes. This makes it easy-to- use since you can easily perform your task without being proficient in programming. Your sales team would also be able to handle it without any training. Iterable’s Workflow Designer makes it insignificant to introduce delays, trigger another workflow, run filters and kick off actions. With Iterable you can easily optimize and test everything in your campaigns all by yourself.