Streamline your data management process with the Oracle Eloqua + LeadByte integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

LeadByte is a lead trading and autoresponder platform that enables advertisers, media buyers & data owners to capture, validate, distribute & nurture leads, in real time. Whether you want to create engaging landing pages to capture leads, scale your lead acquisition, track the real-time performance of your lead sources, automate your file delivery, or even implement autoresponders to nurture your leads into sales, LeadByte offers this solution in an intelligent and easy to use platform.

With LeadByte you can properly follow up your incoming leads by setting up highly customisable rules and validation services. LeadByte eliminates invalid and nonsensical leads generated online from publishers ensuring highest possible quality. The result of which saves time, money and builds confidence in the quality of leads.

Whether you need to squeeze more profit out of every lead or connect to your prospects as soon as you acquire them, LeadByte lets you personalize every message and build a schedule of messages based on triggers to drive ROI. Furthermore, you can even connect to your favourite ESP and use LeadByte as your front-end platform.