Streamline your data management process with the Oracle Eloqua + Microsoft Dynamics CRM integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Microsoft Dynamics CRM is a Customer Relationship Management platform designed for businesses and entrepreneurs who need to manage their contacts’ base with the aim of increasing conversions and sales. What’s a CRM A CRM is a tool that allows you to build a better relationship with your leads and customers, by improving the communication and tracking engagement and sales.

A CRM helps you simplify your tasks. For example, with Microsoft Dynamics CRM, you can easily create email marketing campaigns, analyze data, organize meetings and much more. Moreover, Microsoft Dynamics CRM lets you manage your entire team, by assigning tasks to your team members in order to boost their productivity.

Easy to use Microsoft Dynamics CRM provides you the most advanced tools for better managing your business, yet it’s easy to use. Moreover, Microsoft Dynamics CRM integrates with the entire Microsoft environment, like Microsoft Office, Word, Excel, etc.