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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is MoonMail
MoonMail is a simple and direct email marketing solution that allows you to set up huge email marketing campaigns. You can send up to 7,500 e-mails per month and with the free version or you can make even bigger campaigns.
Benefits of using MoonMail
MoonMail is built on Serverless Framework. This configuration allows users to run huge email marketing campaigns through the Amazon cloud network. In addition, you can create different types of email lists and deliver them to specific recipients based on traits and target attributes.
Why should I use MoonMail
With MoonMail you can track and follow your e-mails, monitoring their performance when they are sent. In addition, you will always be able to see if your customers have opened your emails or not and how they have interacted with them once opened and read.
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