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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Oracle CRM
Oracle CRM is one of the leading software on today's market that boasts a solid and intuitive interface and a variety of product lines and implementation models. Oracle CRM simplifies customer relationship management for businesses of all sizes and industries, enabling them to optimize their sales processes and increase sales productivity.
Benefits of using Oracle CRM
The tool can regulate and manage the relationship with customers from the qualification and categorization of leads to the monitoring / management of opportunities, including optimization of forecasting, analysis and reporting and a set of powerful historical analysis for smarter business decisions.
Why should I use Oracle CRM
Information is organized correctly and easily accessible by all team members, from any device. Beyond that, Oracle CRM has powerful built-in features, lead management tools and ROI measurement tools.
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leads with Oracle Eloqua
R&R Sales needed to develop a clear strategy to collect high quality In–Market leads, tanks to LeadsBridge and Facebook Lead Ads R&R was able to improve the number of new leads per month up to +60