Streamline your data management process with the Oracle Eloqua + Podio integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Podio is a project management software designed to improve your collaboration performances. Podio helps you create and optimize an effective workflow for you and your team, thanks to multiple tools that allow you to make your business more efficient and profitable.

With Podio you can easily define the processes you need to manage your entire projects, from start to end. Whenever you need it, Podio gives you a detailed overview of your projects, which allows you to understand what’s the next task for your team. By doing so, you’ll be able in every moment to take the right decisions for your business, and manage it properly.

Easy to use Podio is very easy and intuitive. This is important, because your entire teem have access to it. You can assign roles and jobs to your team members, which enables them to visualize their task or assign a task to other employees. Integrated CRM With Podio, you have access to the integrated CRM, which enables you to manage your customer relationship, engage your prospects in the right moment, send customized emails and much more.