Streamline your data management process with the Oracle Eloqua + SalesFusion integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

SalesFusion is a sales and marketing automation platform that allows you to generate more leads and increase your ROI. Nawadays, your business needs to create a strong relationship with your contacts’ database. That’s why SalesFusion can help you achieve your goals. Attract and capture new leads SalesFusion enables you to attract more leads and capture their contacts, by tracking exactly where your prospects come from and improving the actual sources of leads.

With SalesFusion you can easily set up email follow ups to engage your audience. Moreover, SalesFusion allows you to build email marketing campaigns that automatically segmentate your audience based on their behaviors (opens, links, etc.). Lead scoring When your contacts engage with your campaigns, SalesForce assigns them a score. Lead scoring enables you to understand which contents and products your leads may be interested in.

SalesFusion help you to analyze your results If you want to scale your business, it’s necessary to analyze your results in order to understand what works and what doesn’t. SalesForce gives you access to its built-in analyzing tools, in order to track your campaigns and achieve your goals faster. Get feedbacks from experts SalesFusion is “a software that comes with a service”. Whenever you need it, an expert can help you to get the most out of your campaigns, in order to improve your business without effort.